You see a big product opportunity on the horizon, but you don’t have the time or team to devote the necessary resources that will tell you the direction you need to go in for the next phase of growth.
If you’re considering adding to your product offering (or innovating on an underperforming one) then you’re in the right place —
As a product strategist I guide high growth tech companies through research, design and business strategy, towards building the right product for their bottom line growth, without investing in a full-time hire.
"The way the strategy was presented is so helpful for how we think about products moving forward. Through copious research and user interviews, Michelle’s work shows a clear path forward. It’s all really really helpful!"
Katharine Zaleski, President of PowerToFly
As a seasoned tech professional who has worked with Fortune 500s like Intuit and Adobe to disruptive startups, here's what I know:
A differentiated product that responds to your customers’ needs and innovates on them.
Low churn rates — because your people are interested even after the first use as you’ve tapped into their true motivations.
A clear customer journey — that keeps you top of mind before, during and after they buy.
a business model that positions you to meet your revenue goals and more.
an all star team needed to make the product a wild success.
That's where we come in, we do the work so you can confidently make decisions for you next phase of growth.
...
"Michelle improved the ideas, she helped us sharpen our thinking and was incredibly creative through the process. She was a pleasure to work with, I hope to be able to work with her again!"
Alex MacCallum, General Manager for CNN+ and former Head of Product for Standalone Products at The New York Times.
You’ll get my expert advice on...
01
Your product and brand differentiator, the secret sauce that makes your product stand out in a crowded market.
02
The A to Z customer success path that delights and influences your customers leading to greater retention and bottom line growth.
03
Your roadmap and who to hire so that when those players join they are set up for success.
04
Product positioning and a business model that’s aligned with your brand and revenue goals.
05
Your ideal target market, how to access them and insight into the psychological need your product solves for them.
06
The design direction that will ground your product vision in reality and give your team a point of reference from which to build.
Each project is unique. Please reach out and we can see if we're a good fit.
01
Believe brand and product are intertwined and so you always ask yourself before you build — is this true to our brand? Is this where we want to go as a company?
02
Know that every product starts with a strong unmet need that a particular group of people have, which means — your product is not for everyone.
03
Focus on deepening your competitive advantage based on your brand DNA instead of always looking at what your competition is doing for your next move.
... here are 13 unrelated facts about me —
“We needed fresh ideas for creating more connection with our client’s brand mascot. Michelle swiftly identified problems in the current UX and what was missing in how the brand personality was coming across to the customer. She then went about creating concepts through multiple touch points including snappy onboarding and share-worthy AR experiences.”
Lynette Perkins, founder of Bohemian Innovation
